Variety in your marketing mix will pay off every time and every smart marketing executive knows this. You cannot just advertised in one place and you need to consider promotional events and public relations as well. Many small businesses when they first start out want to advertise to get the customers in the front door and they may have the Chamber of Commerce mixer grand opening and then do some newspaper ads.

They do this for a while and no one shows up and they can't understand why their marketing is not working why is no one come into my store.

We have the greatest products and the best service and I've told everyone and even put huge ads in the newspaper week after week and still only a few customers trickle in what is going a on; why is my company failing.

Well into simple really, you see variety in marketing pays off and you should not put all your eggs in one basket and when you do you have a greater chance of failing or failing to achieve goals that you have set out in your business plan or your marketing plan. This is a very common mistake that small business people just starting out make and it is well advised you learn this lesson before you start.

Variety in marketing pays off and therefore you should consider many many ways to market your product and promote it. This does not mean that you should necessarily spend lots of money and lots of places. In fact some of the marketing that you may do will cost you very little but will garner excellent results. Consider all those in 2006.

Lance Winslow

Currently Lance is retired at age 40 and is running an Online Think Tank Forum while traveling North America. Perhaps considering something extremely challenging to do that will exercise his mind and utilize all his experiences, observations and skills. Any ideas?