Fuel consumption wasnt the reason we bought our Volkswagen Jetta five years ago. Although, the investment has paid off handsomely considering the price of gasoline today. I remember our car search like it was yesterday. We went from car dealer to car dealer looking for the right vehicle. My wife was interested in the paint color, upholstery and head room of the vehicle. Her claustrophobia mandates a roomy car with headroom. My agenda was different. I was searching for a car with folding side mirrors.

After crunching half a dozen side mirrors while backing out of the driveway, we wanted a car that was designed for the narrow and unforgiving driveway. Oddly enough, there wasnt a car salesperson who asked us any questions regarding our quest for the right car. We would have been happy to share our primary purchase criteria. No one asked!

During our car search my wife would sit inside the car testing the headroom and comfort level while I looked at the side mirrors for flexibility and position. We werent crazy; we simply had a long narrow driveway which unfortunately had plumbing clean out traps on the side of the house at the same height as car mirrors. Because we werent going to change houses, our car had to be narrow enough and feature side mirrors that bent both forward and backwards.

Asking good questions helps narrow the field

Questions are the fastest way to help customers define their reasons for purchase. The Volkswagen salesperson was the only one who asked what we were looking for in a new car. Once the salesperson understood our criteria he introduced us to our car. That was then, our once narrow driveway is history and we can invite an endless list of cars into our garage today. If we go looking for cars again, Im working with the first salesperson that asks good questions and narrows my search. Because, If you dont ask, I wont tell and you lose a sale.

Steve Martinez

My name is Steve Martinez and I started this business development company to eliminate sales failure. I have spent the last few decades honing my experience as a National Sales Manager, Sales Trainer, Mentor and Author of Selling. This history provides the depth of my experience and value to you as a client in the Business to Business marketplace.

I am proud to say that our innovative sales management strategies are revolutionizing sales for business to business companies. My clients are taught the advantage of building long term profitable relationships using his customized sales action plans. The results are nothing short of magical. Salespeople are able to perform twice, three times and, in some cases, ten times what they used to do before. Sales Managers enjoy the Selling Magic system as they more effectively manage and forecast sales.

I am not new to sales management, technology and sales workflow. I bring 25 years of business management consulting experience. I have been fortunate to have traveled the United States as a National Sales Manager, National Account Executive where I learned the real world lessons of sales. I've also worked for franchise organizations leading sales to a network of over 700 salespeople.

I wish I could say that sales success came easy. It didn't! I had to work at selling and learn the tough lessons. fortunately, this made me stronger and wiser. Through my experience I learned why businesses fail and why salespeople struggle in sales.

I enjoy applying these valuable lessons, focusing on teaching others how to increase sales, become more profitable using technology and following the best practices of Customer Relationship Management.

Our clients tell us, Selling Magic is a logical choice. It provides advanced business development strategies. We are certified members of the Cargill Consulting Group and the Mastermind Consulting Group. Selling Magic delivers sales management and Customer Relationship Building solutions with a suite of consulting services designed to enhance your business.

Steve is an accomplished speaker and writer for business development projects. Sales Automation, Sales Coaching and E-Marketing are his primary projects in business development.

We invite you to discover the Selling Magic approach to sales management and how Selling Magic can help you "out wit, out smart and out last, your competition."