One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.

You can provide valuable content to your customers and potential customers with an E-Zine. The beauty of utilizing the Internet to distribute your information is often people will forward your information to others who have similar interest.

The key to success with an E-Zine is consistency in distribution. It wont be beneficial to have a sporadic schedule. Distribution of your online publication should be done like clockwork. With all the automation tools available you can develop a system that is relatively trouble free.

For many, the greatest challenge will be the development of content. There are a few ways you can handle this. One, take a day to write several articles and put them in a file that you can easily access. That way, the writing is over and done.

Second, have others write articles for you. Many people are anxious to write for online newsletters.

Third, a quick Internet search is bound to produce several places you can access articles that are there for the taking. Usually, the only requirement is that you give full credit to the authors.

Because I love to write so much I prefer to write my own articles. And yet, if ever in a pinch, I know there are many options.

Here are some examples of well done E-Zines. Each has produced excellent results for name recognition, promotion opportunities and back end business. Notice all have a place to leave an email address. I highly recommend this in that this helps you to build a solid database of interested readers.

http://www.justbearsandstuff.com/newsletter/newsoctober2004.htm

http://www.greatsmilesutah.com/october-04.htm

http://www.kathleengage.com/newsletters/enewsoctober2004.htm

In my experience, I have found E-Zines, when sent to people who want them, are one of the most incredible marketing tools you can use.

Copyright 2004 by Kathleen Gatge

Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

Kathleen Gage

Bold, Daring and Inspirational describes the type of speaker you get when you bring Kathleen Gage on board for your next conference or in-house training workshop. Kathleen has a unique and creative approach to helping others understand the power of beliefs, thoughts and actions that promote the marketing mindset. As a marketing, promotions and success author, Kathleen Gage is a corporate trainer and keynote presenter for conferences and conventions. She is a highly results oriented marketing business advisor who designs marketing and promotions programs designed to help you achieve the results you desire in ways you may not have imagined. If you are serious about the results you desire let Kathleen Gage help you achieve your marketing, promotions and sales goals Over the last 25 years, Kathleen Gage has received numerous business awards including the 1995-1996 and 1999-2000 National Speakers Association Utah Chapter Speaker of the Year, 1999-2000 Salt Lake Chamber of Commerce Business Women's Forum Achievement award for business innovation, The Leadership and Communications 2000 Award for Toastmasters International, and the Giant Step Award for 2004 from the Salt Lake Area Chamber of Commerce for business innovation and success. Kathleen is a marketing columnist for the Enterprise newspaper, one of Utah?s most highly respected business publications and a member of the Editorial Advisory Committee for the Salt Lake Tribune, one of Utah?s most widely read daily newspapers. She has also contributes marketing, promotions and sales articles to several business publications and has hosted a weekly talk-radio broadcast.

Kathleen is the author of ?101 Ways to Get Your Foot in the Door,? ?Message of Hope, Inspirational Thoughts for Uncertain Times? and ?Workplace Miracles, Inspiring Stories and Thoughts of Possibility.? She is also the author of the multimedia program entitled ?Street Smarts Marketing and Promotions: Success Strategies for Marketing a Business on a Limited Budget? and ?Earn More Than Ever Before, Marketing and Promotions Success Strategies for Today?s Real Estate Professional.? Kathleen has traveled throughout the United States, Canada and Europe sharing her message.